Tools for Design and Merchandising have been evolving at a fast pace with the advent of large-language model algorithmic AI platforms, as well as with the tremendous growth of social media communication. 3D modeling has also become indispensable with and without AI enhancement, for everything from fit analysis to presentation to line planning. Platforms like Canva are also trying to revolutionize communication and workflows, in an attempt to de-throne the classic Excel worksheets. I have kept up with innovations through select media resources and from attending trade shows and conferences like PI Apparel, incorporating their use to improve impact and efficiency.
In-depth and anonymous customer surveys with partners like First Insights allow real-time analysis of design, merchandising, and buying decisions.
Market research is vital for informed design and merchandising. Through in-store and online research, in increasingly at a much larger scale with algorithmic AI web-scrapers like Edited or Trendalytics, this data is also a tremendously effective sales tool.
Color and general mood trend research, done by combining general market awareness with reviews of trend services, is another great design tool as well as a presentation tool demonstrating market expertise to prospective buyers.
3D garment design (with accurate construction details, specs, trims, and colors), is another indispensable tool for both design and merchandising.
